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Posts Tagged ‘movies’

412384_3553 A beer and a movie go very well together. However, unlike the amusement derived from spotting fictional beers in movies, the opposite can be said for the appearance of real beer brands on the big screen. Product placement is a lucrative business in films and beer companies are eagerly waiting to throw cash at film-makers willing to feature their brands.

As with all movie product placements, it’s only a problem when you actually notice it. When a camera lingers too long over a beer label or a character strays from the plot and starts extolling the virtues of his favorite beer, it becomes an irritating distraction. While we don’t expect every movie to avoid any depiction of real-world brands, there is no place for some of the naked advertising that manages to get included in movies.

We’ve assembled a collection of the 10 worst examples of the practice. These are the most blatant, shameless product placements for beer that you’re likely to see. Prepare yourself for cringe-inducing dialog, bad acting and some thinly-veiled commercials masquerading as feature films.

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duff We may take it for granted, but the fictional beers of TV and movies are some of the best loved brands in existence. Some of these beers have achieved the brand recognition and affection that major commercial beers can only dream of.

Some TV shows and movies will feature beers are a convenient plot device, but others take the time and effort to cultivate a bona fide beer brand, with tag lines, brewery scenes/episodes and a detailed history. It’s always fun to see characters drinking fictitious beers on screen. As there is no real product or company to protect, the scope for biting satire, commentary or simply plain inventiveness, is unlimited.

We searched long and hard and found 15 of the most prominent, well-loved and interesting fictional beers from TV and film. See how many you recognize!

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