In the competitive beer industry, light beer is big business. According to the Convenience Store Decisions website, light beer is the fastest growing segment of beer and the trend is set to continue during 2009.
The article, Light Beers Poised for a Big Year, is an interesting read, although may be depressing news for fans of the micro-brewing industry.
Most of the major commercial breweries have their own light beer brand, with the leaders being Bud Light, Miller Light and Coors Light. One of the interesting revelations from the news report is around brand loyalty – a light beer drinker is less likely to vary their drink from one week to the next, compared to a craft beer drinker, who will want to sample many flavors and varieties.
The massive popularity of light beers cannot be understated. Since 2001, Bud Light has been America’s best selling beer, commanding 16% of the total market.
What’s your opinion of light beer? Do you drink it? Is there really any difference from one light beer to another? Leave a comment and let us know!
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Posted in Beer News, tagged eu, europe, imperial, metric, pint on December 17, 2008|
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A report in today’s Irish Times will have pint drinkers in Ireland and the UK raising a glass in celebration. The European Parliament has now formally allowed joint use of the metric and imperial systems for measuring beer. Originally, there were plans to migrate all of the EU’s member nations to use the metric system exclusively.
Fans of the traditional pint can now breathe a sigh of relief that they won’t have to start requesting the rather prosaic ‘568ml glass’ of their beer of choice.
The ruling covers pints of milk and beer and cider on draught and also approves the use of miles for speed indications, road distances and signs in the UK.
Although Ireland has already switched to kilometres on the State’s road network, it has steadfastly refused to give up the pint.
The full article is available at http://www.irishtimes.com/newspaper/breaking/2008/1216/breaking33.html?via=mr
Photo by happe
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Posted in Beer News, tagged news on December 9, 2008|