In the competitive beer industry, light beer is big business. According to the Convenience Store Decisions website, light beer is the fastest growing segment of beer and the trend is set to continue during 2009.
The article, Light Beers Poised for a Big Year, is an interesting read, although may be depressing news for fans of the micro-brewing industry.
Most of the major commercial breweries have their own light beer brand, with the leaders being Bud Light, Miller Light and Coors Light. One of the interesting revelations from the news report is around brand loyalty – a light beer drinker is less likely to vary their drink from one week to the next, compared to a craft beer drinker, who will want to sample many flavors and varieties.
The massive popularity of light beers cannot be understated. Since 2001, Bud Light has been America’s best selling beer, commanding 16% of the total market.
What’s your opinion of light beer? Do you drink it? Is there really any difference from one light beer to another? Leave a comment and let us know!
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Posted in Beer Fun, tagged beer, budweiser, carlsberg, coors light, heineken, lone star, miller, movies, product placement, rolling rock on January 5, 2009|
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A beer and a movie go very well together. However, unlike the amusement derived from spotting fictional beers in movies, the opposite can be said for the appearance of real beer brands on the big screen. Product placement is a lucrative business in films and beer companies are eagerly waiting to throw cash at film-makers willing to feature their brands.
As with all movie product placements, it’s only a problem when you actually notice it. When a camera lingers too long over a beer label or a character strays from the plot and starts extolling the virtues of his favorite beer, it becomes an irritating distraction. While we don’t expect every movie to avoid any depiction of real-world brands, there is no place for some of the naked advertising that manages to get included in movies.
We’ve assembled a collection of the 10 worst examples of the practice. These are the most blatant, shameless product placements for beer that you’re likely to see. Prepare yourself for cringe-inducing dialog, bad acting and some thinly-veiled commercials masquerading as feature films.
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