A beer and a movie go very well together. However, unlike the amusement derived from spotting fictional beers in movies, the opposite can be said for the appearance of real beer brands on the big screen. Product placement is a lucrative business in films and beer companies are eagerly waiting to throw cash at film-makers willing to feature their brands.
As with all movie product placements, it’s only a problem when you actually notice it. When a camera lingers too long over a beer label or a character strays from the plot and starts extolling the virtues of his favorite beer, it becomes an irritating distraction. While we don’t expect every movie to avoid any depiction of real-world brands, there is no place for some of the naked advertising that manages to get included in movies.
We’ve assembled a collection of the 10 worst examples of the practice. These are the most blatant, shameless product placements for beer that you’re likely to see. Prepare yourself for cringe-inducing dialog, bad acting and some thinly-veiled commercials masquerading as feature films.