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millerLt In the competitive beer industry, light beer is big business. According to the Convenience Store Decisions website, light beer is the fastest growing segment of beer and the trend is set to continue during 2009.

The article, Light Beers Poised for a Big Year, is an interesting read, although may be depressing news for fans of the micro-brewing industry.

Most of the major commercial breweries have their own light beer brand, with the leaders being Bud Light, Miller Light and Coors Light. One of the interesting revelations from the news report is around brand loyalty – a light beer drinker is less likely to vary their drink from one week to the next, compared to a craft beer drinker, who will want to sample many flavors and varieties.

The massive popularity of light beers cannot be understated. Since 2001, Bud Light has been America’s best selling beer, commanding 16% of the total market.

What’s your opinion of light beer? Do you drink it? Is there really any difference from one light beer to another? Leave a comment and let us know!

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