Comments on: 10 Most shameless movie product placements for beer

By: Perry Cook

Perry Cook — Fri, 13 Feb 2009 06:56:21 +0000

The shameless acts of placing beer in movies does not really concern me but it would be best served with certain movies I had to watch like Sex in the City as well as any movies with talking animals (see Disney for kids).

Really it seems that only big budget beer companies can get their product placed in a movie. Really does this increase sales or is it just a marketing budget that needs to be used up?

By: curtfletcher

curtfletcher — Fri, 09 Jan 2009 23:28:49 +0000

The one I remember most is Red Stripe in The Firm with Tom Cruise and Gene Hackman. You want to see blatant, watch this clip!

By: Ben

Ben — Fri, 09 Jan 2009 23:09:16 +0000

The Death Proof portion of the double feature movie “Grindhouse” features at least 20 shots of yellow Shiner Bock signs and in the bar scene everyone is drinking it as well.

By: legendsofbeer

legendsofbeer — Fri, 09 Jan 2009 07:38:16 +0000

@r.fitz – Thanks for your comments. Have I proof about any paid product placement? The answer is no, but the way I think about it – if it looks like product placement and tastes like product placement, then it probably is. As I mentioned in the post, some of the examples are debatable and may indeed not be paid placements (for example, Ice Cold In Alex). However, for all of them, I think they constitute product placement, because paid-or-not, they give seem to give prominence to one particular beer brand. I purposely chose to ignore movies where a beer poster appears in the background of a scene or someone happens to be drinking a bottle of beer, but it’s difficult to identfy the label. In my opinion, most of these are clear cut, but I’d certainly like to know the 100% truth behind them.

By: Poker Blog » Blog Archive » 10 Most Shameless Movie Product Placements For Beer …

Thu, 08 Jan 2009 17:13:05 +0000

[...] The Heineken placement began in Casino Royale and continued more recently in The Quantum of Solace. As with most big-movie product placements, Heineken have created Bond-themed advertising and promotions to get the most Bond for their …[Continue Reading] [...]

By: cwylie0

cwylie0 — Thu, 08 Jan 2009 16:13:18 +0000

maybe slightly off the aim of this post.. but i think the most memorable beer scene in a movie is Dennis Hopper in Blue Velvet, “Heineken? FUCK HEINEKEN. PABST BLUE RIBBON!”

By: r.fitz

r.fitz — Wed, 07 Jan 2009 09:09:35 +0000

For it to be an actual product placement doesn’t the producer of the product need to pay for it’s product’s placement in the film? What documentation do you have that these were all paid placements? Sometimes reference to a specific brand is merely a commitment to realism. Take #4, that beer is referenced because the film is set in PA. Do you have any proof that the brewer paid have their product mentioned?

By: 10 Most shameless movie product placements for beer … | theatricalinsurance.com

Wed, 07 Jan 2009 03:51:10 +0000

[...] 10 Most shameless movie product placements for beer … [...]

By: Chris

Chris — Tue, 06 Jan 2009 22:14:49 +0000

You missed the number 1 beer placement of all time, “Smokey and the Bandit”. The whole movie was about going to Texas to bootleg Coors beer to Atlanta.

By: jorge

jorge — Tue, 06 Jan 2009 17:03:24 +0000

The Matrix has a placement for Sol Beer. A Sol ad can be seen during the battle between Neo and Agent Smith in the subway hangars.

http://www.youtube.com/watch?v=qaLvcM-u4ns

(minute 1:55 – 2:00 in the background behind Agent Smith)